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Posted by Cameron Martin

HomeArticles Posted by Cameron Martin

Communication and Public Outreach

Any public health emergency presents significant risk communication challenges, and an influenza pandemic will be no different. Clear, accurate and timely communication is key to keeping the general public informed about the influenza pandemic. Listed below a few federal resources that can help.

Crisis & Emergency Risk Communication (CERC)
  • The right message at the right time from the right person can save lives. CDC’s Crisis and Emergency Risk Communication (CERC) draws from lessons learned during past public health emergencies and research in the fields of public health, psychology, and emergency risk communication. CDC’s CERC program provides training, tools, and resources to help health communicators, emergency responders, and leaders of organizations communicate effectively during emergencies. Please email cercrequest@cdc.gov with any questions or requests for training or materials.
Clinician Outreach and Communication Activity (COCA)
  • COCA prepares clinicians to respond to emerging health threats and public health emergencies by communicating relevant, timely information related to disease outbreaks, disasters, terrorism events, and other health alerts.
  • Learn more about COCA
Flu Social Media
  • CDC Facebook
  • @CDCFlu on Twitter
  • CDC Pinterest
  • YouTube

Newsletter

SOURCE: “Communication and Public Outreach.” Centers for Disease Control and Prevention, Centers for Disease Control and Prevention, 3 Nov. 2016, www.cdc.gov/flu/pandemic-resources/planning-preparedness/communication-public-outreach.html

Cameron Martin
March 22, 2020
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Public Health Preparedness

In 2011, CDC established 15 capabilities that serve as national standards for public health preparedness planning. Since then, these capability standards have served as a vital framework for state, local, tribal, and territorial preparedness programs as they plan, operationalize, and evaluate their ability to prepare for, respond to, and recover from public health emergencies.

Capability 1: Community Preparedness
  • Function 1: Determine risks to the health of the jurisdiction
  • Function 2: Strengthen community partnerships to support public health preparedness
  • Function 3: Coordinate with partners and share information through community social networks
  • Function 4: Coordinate training and provide guidance to support community involvement with preparedness efforts
Capability 2: Community Recovery
  • Function 1: Identify and monitor community recovery needs
  • Function 2: Support recovery operations for public health and related systems for the community
  • Function 3: Implement corrective actions to mitigate damage from future incidents
Capability 3: Emergency Operations Coordination
  • Function 1: Conduct preliminary assessment to determine the need for activation of public health
  • emergency operations
  • Function 2: Activate public health emergency operations
  • Function 3: Develop and maintain an incident response strategy
  • Function 4: Manage and sustain the public health response
  • Function 5: Demobilize and evaluate public health emergency operations
Capability 4: Emergency Public Information and Warning
  • Function 1: Activate the emergency public information system
  • Function 2: Determine the need for a Joint Information System
  • Function 3: Establish and participate in information system operations
  • Function 4: Establish avenues for public interaction and information exchange
  • Function 5: Issue public information, alerts, warnings, and notifications
Capability 5: Fatality Management
  • Function 1: Determine the public health agency role in fatality management
  • Function 2: Identify and facilitate access to public health resources to support fatality management
    operations
  • Function 3: Assist in the collection and dissemination of antemortem data
  • Function 4: Support the provision of survivor mental/behavioral health services
  • Function 5: Support fatality processing and storage operations
Capability 6: Information Sharing
  • Function 1: Identify stakeholders that should be incorporated into information flow and define
    information sharing needs
  • Function 2: Identify and develop guidance, standards, and systems for information exchange
  • Function 3: Exchange information to determine a common operating picture
Capability 7: Mass Care
  • Function 1: Determine public health role in mass care operations
  • Function 2: Determine mass care health needs of the impacted population
  • Function 3: Coordinate public health, health care, and mental/behavioral health services
  • Function 4: Monitor mass care population health
Capability 8: Medical Countermeasure Dispensing and Administration
  • Function 1: Determine medical countermeasure dispensing/administration strategies
  • Function 2: Receive medical countermeasures to be dispensed/administered
  • Function 3: Activate medical countermeasure dispensing/administration operations
  • Function 4: Dispense/administer medical countermeasures to targeted population(s)
  • Function 5: Report adverse events
Capability 9: Medical Countermeasure Dispensing and Administration
  • Function 1: Direct and activate medical materiel management and distribution
  • Function 2: Acquire medical materiel from national stockpiles or other supply sources
  • Function 3: Distribute medical materiel
  • Function 4: Monitor medical materiel inventories and medical materiel distribution operations
  • Function 5: Recover medical materiel and demobilize distribution operations
Capability 10: Medical Surge
  • Function 1: Assess the nature and scope of the incident
  • Function 2: Support activation of medical surge
  • Function 3: Support jurisdictional medical surge operations
  • Function 4: Support demobilization of medical surge operations
Capability 11: Nonpharmaceutical Interventions

Function 1: Engage partners and identify factors that impact nonpharmaceutical interventions
Function 2: Determine nonpharmaceutical interventions
Function 3: Implement nonpharmaceutical interventions
Function 4: Monitor nonpharmaceutical interventions

Capability 12: Public Health Laboratory Testing

Function 1: Conduct laboratory testing and report results
Function 2: Enhance laboratory communications and coordination
Function 3: Support training and outreach

Capability 13: Public Health Surveillance and Epidemiological Investigation
  • Functions: This capability consists of the ability to perform the functions listed below.
  • Function 1: Conduct or support public health surveillance
  • Function 2: Conduct public health and epidemiological investigations
  • Function 3: Recommend, monitor, and analyze mitigation actions
  • Function 4: Improve public health surveillance and epidemiological investigation systems
Capability 14: Responder Safety Health
  • Function 1: Identify responder safety and health risks
  • Function 2: Identify and support risk-specific responder safety and health training
  • Function 3: Monitor responder safety and health during and after incident response
Capability 15: Volunteer Management
  • Function 1: Recruit, coordinate, and train volunteers
  • Function 2: Notify, organize, assemble, and deploy volunteers
  • Function 3: Conduct or support volunteer safety and health monitoring and surveillance
  • Function 4: Demobilize volunteers

SOURCE: “Public Health Preparedness Capabilities: National Standards for State and Local Planning.” Centers for Disease Control and Prevention, Centers for Disease Control and Prevention, 13 Nov. 2019, https://www.cdc.gov/cpr/readiness/capabilities.htm

Cameron Martin
March 22, 2020
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Planning Guidance and Checklists

Any public health emergency presents significant risk communication challenges, and an influenza pandemic will be no different. Clear, accurate and timely communication is key to keeping the general public informed about the influenza pandemic. The following are federal resources that can help assist with pandemic communication planning efforts.

  • CDC Crisis Emergency Risk Communication (CERC)
    • CERC Online Training
    • CERC Pandemic Influenza Training
    • CERC Templates and Tools
  • CDC Communication Resources for Emergency Health Professionals
    • Clinician Outreach and Communication Activity (COCA)
    • Health Alert Network (HAN)
  • Communicating in a Crisis – Risk Communication Guidelines for Public Officials (Substance Abuse and Mental Health Services Administration)
  • Pandemic Influenza Pre-Event Message Maps
  • Staying Connected with Flu Social Media

SOURCE: “Planning Guidance and Checklists.” Centers for Disease Control and Prevention, Centers for Disease Control and Prevention, 20 Nov. 2019, www.cdc.gov/nonpharmaceutical-interventions/tools-resources/planning-guidance-checklists.html.

Cameron Martin
March 22, 2020
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Learn About Caring for Children in a Disaster

Children are more vulnerable than adults in emergency situations. Take steps to protect children.

How are Children Different from Adults?
  • Children’s bodies are different from adults’ bodies.
    • They are more likely to get sick or severely injured.
      • They breathe in more air per pound of body weight than adults do.
      • They have thinner skin, and more of it per pound of body weight (higher surface-to-mass ratio).
      • They have less fluid in their bodies, so fluid loss (e.g. dehydration, blood loss) can have a bigger effect on children.
    • They are more likely to lose too much body heat.
    • They spend more time outside and on the ground. They also put their hands in their mouths more often than adults do.
  • Children need help from adults in an emergency.
    • They don’t fully understand how to keep themselves safe.
      • Older children and adolescents may take their cues from others.
      • Young children may freeze, cry, or scream.
    • They may not be able to explain what hurts or bothers them.
    • They are more likely to get the care they need when they have parents or other caregivers around.
    • Laws require an adult to make medical decisions for a child.
    • There is limited information on the ways some illnesses and medicines affect children. Sometimes adults will have to make decisions with the information they have.
  • Mental stress from a disaster can be harder on children.
    • They feel less of a sense of control.
    • They understand less about the situation.
    • They have fewer experiences bouncing back from hard situations.
Helping Children Cope with Emergencies
Before
  • Talk to your children so that they know you are prepared to keep them safe.
  • Review safety plans before a disaster or emergency happens. Having a plan will increase your children’s confidence and help give them a sense of control.
During
  • Stay calm and reassure your children.
  • Talk to children about what is happening in a way that they can understand.   Keep it simple and appropriate for each child’s age.
After
  • Provide children with opportunities to talk about what they went through or what they think about it. Encourage them to share concerns and ask questions.
  • You can help your children feel a sense of control and manage their feelings by encouraging them to take action directly related to the disaster. For example, children can help others after a disaster, including volunteering to help community or family members in a safe environment. Children should NOT participate in disaster cleanup activities for health and safety reasons.
  • It is difficult to predict how some children will respond to disasters and traumatic events. Because parents, teachers, and other adults see children in different situations, it is important for them to work together to share information about how each child is coping after a traumatic event.
Children and Youth with Special Healthcare Needs in Emergencies

Planning is key. It is important for families to have an emergency care planexternal icon in place in case a public health emergency like a natural disaster, act of terrorism, or disease outbreak occurs. If there is a child with special healthcare needs in your family, you and your family can prepare by developing a written emergency care plan and practicing your plan. For example, a plan can include medicines or assistance devices that your child needs. If possible, let your child help make the plan. Healthcare providers can work with families of children with special healthcare needs to make sure the child’s needs are covered in the family emergency plan and to identify support networks in your community.

Appropriate response. Stay as connected as possible with children and with others, as these connections can help in providing care and support in an emergency while distracting children to lessen their worries and anxiety. Talk to children about what is happening in a way that they can understand. Keep it simple and consider the child’s age and type of disability. For example, it may be hard to know how much information a child with autism is learning through television and conversations. Adults may have to look for clues that provide information on the feelings and fears of these children.

After the disaster. A disaster can have long-term effects on the mental and emotional health of all children. Coping with a disaster can be particularly difficult for children with disabilities. Children who have serious emotional and behavioral problems are at high risk for severe stress after a disaster or traumatic event. In many cases, it may help to maintain as much of a normal routine and environment as possible. It is important that parents, caregivers, and healthcare providers know how to help children cope after an emergency to support their health and well-being

SOURCE: “Learn About Caring for Children in a Disaster.” Centers for Disease Control and Prevention, Centers for Disease Control and Prevention, 9 Mar. 2020, www.cdc.gov/childrenindisasters/index.html.

Cameron Martin
March 22, 2020
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How To Clean and Disinfect Schools To Help Slow the Spread of Flu

Cleaning and disinfecting are part of a broad approach to preventing infectious diseases in schools. To help slow the spread of influenza (flu), the first line of defense is getting vaccinated. Other measures include staying home when sick, covering coughs and sneezes, and washing hands often. Below are tips on how to slow the spread of flu specifically through cleaning and disinfecting.

1. Know the difference between cleaning, disinfecting, and sanitizing

  • Cleaning removes germs, dirt, and impurities from surfaces or objects. Cleaning works by using soap (or detergent) and water to physically remove germs from surfaces. This process does not necessarily kill germs, but by removing them, it lowers their numbers and the risk of spreading infection.
  • Disinfecting kills germs on surfaces or objects. Disinfecting works by using chemicals to kill germs on surfaces or objects. This process does not necessarily clean dirty surfaces or remove germs, but by killing germs on a surface after cleaning, it can further lower the risk of spreading infection.
  • Sanitizing lowers the number of germs on surfaces or objects to a safe level, as judged by public health standards or requirements. This process works by either cleaning or disinfecting surfaces or objects to lower the risk of spreading infection.

2. Clean and disinfect surfaces and objects that are touched often

  • Follow your school’s standard procedures for routine cleaning and disinfecting. Typically, this means daily sanitizing surfaces and objects that are touched often, such as desks, countertops, doorknobs, computer keyboards, hands-on learning items, faucet handles, phones, and toys. Some schools may also require daily disinfecting these items. Standard procedures often call for disinfecting specific areas of the school, like bathrooms.
  • Immediately clean surfaces and objects that are visibly soiled. If surfaces or objects are soiled with body fluids or blood, use gloves and other standard precautions to avoid coming into contact with the fluid. Remove the spill, and then clean and disinfect the surface.

3. Simply do routine cleaning and disinfecting

  • It is important to match your cleaning and disinfecting activities to the types of germs you want to remove or kill. Most studies have shown that the flu virus can live and potentially infect a person for up to 48 hours after being deposited on a surface. However, it is not necessary to close schools to clean or disinfect every surface in the building to slow the spread of flu. Also, if students and staff are dismissed because the school cannot function normally (e.g., high absenteeism during a flu outbreak), it is not necessary to do extra cleaning and disinfecting.
  • Flu viruses are relatively fragile, so standard cleaning and disinfecting practices are sufficient to remove or kill them. Special cleaning and disinfecting processes, including wiping down walls and ceilings, frequently using room air deodorizers, and fumigating, are not necessary or recommended. These processes can irritate eyes, noses, throats, and skin; aggravate asthma; and cause other serious side effects.

4. Clean and disinfect correctly

  • Always follow label directions on cleaning products and disinfectants. Wash surfaces with a general household cleaner to remove germs. Rinse with water, and follow with an EPA-registered disinfectant to kill germs. Read the label to make sure it states that EPA has approved the product for effectiveness against influenza A virus.
  • If a surface is not visibly dirty, you can clean it with an EPA-registered product that both cleans (removes germs) and disinfects (kills germs) instead. Be sure to read the label directions carefully, as there may be a separate procedure for using the product as a cleaner or as a disinfectant. Disinfection usually requires the product to remain on the surface for a certain period of time (e.g., letting it stand for 3 to 5 minutes).
  • Use disinfecting wipes on electronic items that are touched often, such as phones and computers. Pay close attention to the directions for using disinfecting wipes. It may be necessary to use more than one wipe to keep the surface wet for the stated length of contact time. Make sure that the electronics can withstand the use of liquids for cleaning and disinfecting.

5. Use products safely

  • Pay close attention to hazard warnings and directions on product labels. Cleaning products and disinfectants often call for the use of gloves or eye protection. For example, gloves should always be worn to protect your hands when working with bleach solutions.
  • Do not mix cleaners and disinfectants unless the labels indicate it is safe to do so. Combining certain products (such as chlorine bleach and ammonia cleaners) can result in serious injury or death.
  • Ensure that custodial staff, teachers, and others who use cleaners and disinfectants read and understand all instruction labels and understand safe and appropriate use. This might require that instructional materials and training be provided in other languages.

6. Handle waste properly

  • Follow your school’s standard procedures for handling waste, which may include wearing gloves. Place no-touch waste baskets where they are easy to use. Throw disposable items used to clean surfaces and items in the trash immediately after use. Avoid touching used tissues and other waste when emptying waste baskets. Wash your hands with soap and water after emptying waste baskets and touching used tissues and similar waste.

7. Learn more

  • CDC Says “Take 3” Actions to Fight the Flu
  • Guidance for School Administrators to Help Reduce the Spread of Seasonal Influenza in K-12 Schools
  • Antimicrobial Products Registered for Use Against the H1N1 Flu and Other Influenza A Viruses on Hard Surfaces
  • Green Clean Schools (Healthy Schools Campaign)
  • Interim Guidance on Environmental Management of Pandemic Influenza Virus (HHS)
  • Cleaning for Health (NEA) 
  • National Clearinghouse for Educational Facilities (NCEF)

SOURCE: “How To Clean and Disinfect Schools To Help Slow the Spread of Flu.” Centers for Disease Control and Prevention, Centers for Disease Control and Prevention, 31 July 2018, www.cdc.gov/flu/school/cleaning.htm

Cameron Martin
March 13, 2020
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