Communication and Public Outreach

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Any public health emergency presents significant risk communication challenges, and an influenza pandemic will be no different. Clear, accurate and timely communication is key to keeping the general public informed about the influenza pandemic. Listed below a few federal resources that can help.

Crisis & Emergency Risk Communication (CERC)
  • The right message at the right time from the right person can save lives. CDC’s Crisis and Emergency Risk Communication (CERC) draws from lessons learned during past public health emergencies and research in the fields of public health, psychology, and emergency risk communication. CDC’s CERC program provides training, tools, and resources to help health communicators, emergency responders, and leaders of organizations communicate effectively during emergencies. Please email cercrequest@cdc.gov with any questions or requests for training or materials.
Clinician Outreach and Communication Activity (COCA)
  • COCA prepares clinicians to respond to emerging health threats and public health emergencies by communicating relevant, timely information related to disease outbreaks, disasters, terrorism events, and other health alerts.
  • Learn more about COCA

SOURCE: “Communication and Public Outreach.” Centers for Disease Control and Prevention, Centers for Disease Control and Prevention, 3 Nov. 2016, http://www.cdc.gov/flu/pandemic-resources/planning-preparedness/communication-public-outreach.html